Braun products

Humans have been beautifying their bodies since the Stone Age. These are the key milestones in the history of beauty, hair care and grooming.

The S 50 (1), which was a pioneering achievement in precision engineering, marked the launch in 1950 of this product line that continues to be a success today. The sixtant in the 1960s (2) was the first mass-produced item from Braun's design era to be marketed. Since the 1970s, razors have been the core business of the company. The success of this category is due, among other reasons, to the continuous innovations that Braun has introduced. A good example of this is the refinement of the head: in 1990, Braun introduced the Flex Control (3), the first shaver on the market with two shaving foils and an oscillating head. The Flex Integral in 1994 (4) included a trimmer to help shave longer hairs or those that grow to the side. Later advancements in shaving included the Clean & Charge cleaning system in 1999 (5) and the Series 7 in 2006 (6), featuring a high-frequency linear motor. Many technologies that were first developed for razors were later introduced into other product categories, such as hard-soft plastics technology (7), later used in toothbrushes, mixers, and dryers.